How Thoughtful Gifting Can Increase Referrals for Your Service Business
Increasing referrals can transform your service-based business, boosting revenue while reducing marketing spend. For women entrepreneurs in high-value, high-touch industries—like real estate, brand design, coaching, wedding planning, or retreats—word-of-mouth is everything. You already knew all that, right? But did you know that gifting is a simple way to increase your referral rate?
“Ballard & Prescott gifts are thoughtful, beautifully packaged, and always perfectly timed — and we truly believe they’ve played a big role in the steady stream of referrals we receive.”
—Kate Zeitler, Founder, Zeitler Design
Here are 3 ways a well-timed and thoughtful gift (note, that we didn’t say expensive) can increase your referral rate:
1. Stay Top of Mind at Just the Right Moment
Your clients are most connected to their network while working with you. Brides are talking to other brides. A new homeowner knows more buyers. A coaching client has a similar peer group.
Use gifting to stay present during those peak referral moments.
A small gift on the one-year anniversary of their wedding, move-in day, or retreat experience is a beautiful way to spark new conversations.
2. Show Gratitude to Referrers
Someone who refers you once is very likely to do it again—especially if they feel appreciated. A quick, meaningful thank-you gift goes a long way.
3. Elevate Your Client Experience
Gifting is an amazing way to heighten your client's experience and strengthen their relationship with you and your brand—and increase their likelihood to refer you.
Ready to Create a Referral Gifting Strategy That Works?
We specialize in helping women-owned service businesses elevate their brand with elegant, thoughtful gifting. From welcome gifts to referral thank-yous, we’ll help you design a gifting experience that feels like you.
Download our Corporate Gifting Catalog to see what’s possible or email us to start creating your referral gift program today (info@ballardandprescott.com)